Taylor Swift’s New Album, ‘Reputation’ is Hot

Taylor Swift is on track to have a massive opening week for her new album Reputation. The 27-year-old singer’s sixth studio album was released on Friday and Billboard is reporting that first day sales in the U.S. have reached 700,000 copies. The number may still grow.

Taylor’s album is on track to top one million copies in sales for its first week and this would extend her record to four albums with first week sales topping one million. She is currently the only artist to have three albums reach that sales mark: 1989 debuted in 2014 with 1.29 million copies sold, Red debuted in 2012 with 1.21 million copies, and Speak Now was released in 2010 to sales of 1.05 million copies.

This will also mark Taylor‘s fifth consecutive album to launch at No. 1 on the Billboard 200 chart.

Meanwhile, Swift is planning a tour announcement and ticket sale around her December 13th birthday. She has targeted her 28th birthday as a key date for selling tickets to her 2018 trek in support of Reputation. It will be a big test of Ticketmaster’s Verified Fan program, which is powering Taylor Swift Tix, a registration and rewards portal where Swift fans are encouraged to purchase Swift’s music and merchandise, watch her videos and share her content on social media, all in an effort to improve their chances of scoring tickets to one of her concerts. Registration for Taylor Swift Tix ends November 28th.

Taylor shared a heartfelt and poignant letter to fans in physical copies of Reputation. “We think we know someone, but the truth is that we only know the version of them they have chosen to show us,” she starts off.

“We may hear rumors about a person and believe those things to be true. We may one day meet that person and feel foolish for believing baseless gossip.”

She continues: “We think we know someone, but the truth is that we only know the version of them they have chosen to show us.”

Swift goes on to talk about how people today are the very first generation who will be able to look at their whole life in pictures on the web: “Ultimately we post photos online to curate what strangers think of us,” she says.

Swift adds that people are neither wholly good nor bad, but “mosaics of our worst selves and our best selves… existing somewhere between our well-lit profile photo and our drivers license shot.”

Swift says that she has been “so lucky” to make music for a living and look out to crowds of “loving” and “vibrant” people, but also explored the darker side of fame: “On the other side of the coin, my mistakes have been used against me, my heartbreaks have been used as entertainment, and my songwriting has been trivialized as ‘oversharing’,” she adds.

She concludes: “Let me say it louder again, louder for those in the back. We think we know someone, but the truth is that we only know the version of them they have chosen to show us.”

In other Taylor news: Swift made her return to the spotlight this weekend with two musical performances on Saturday Night Live – and her stage accessory spoke volumes.

During her first number, “…Ready for It?,” Taylor used a microphone that had a glittery snake attached to it. It was the continuation of the “snake” theme she’s been using to announce her new era. She first teased her album Reputation with a series of snake videos, and has also posed for a photo wearing a snake-shaped ring.

The “snake” theme is Taylor’s attempt to reclaim the word after her socials were flooded with snake emojis last year following the Kim KardashianSnapchat video scandal.

For “…Ready for It?,” Taylor and backup dancers did a choreographed routine while wearing black crop tops and shorts. For her second number, “Call It What You Want,” Taylor wore a black sweater and long skirt and played an acoustic guitar while seated, accompanied by a cello player and another guitarist.

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